BRIAN JOFFE

Brian Joffe, the executive who turned an 8 million start-up into an 80 billion a year company, has at last produced the business book followers of the Bidvest success story have been waiting for.

What started as a personal project and proposed gift for colleagues, family and friends, has taken on a life of its own and become a state-of-the-art business book that juxtaposes insightful business quotations with magnificent wildlife photography.

The work quite simply is an inspiration … so is the man behind the book.

Brian Joffe is the entrepreneur’s entrepreneur; a ground-breaker and judicious risk-taker who creates jobs while creating wealth. He’s a can-do manager who believes South Africa can do wonders by tapping into the talent of all her people and empowering a new generation of entrepreneurs.

Joffe came to world prominence as the founder of Bidvest, a diverse group that today outscores Jack Welch’s GE and Warren Buffet’s Berkshire Hathaway as a wealth creator.

His unique business model was built on his own experience. Joffe has always believed that incentivised entrepreneurs generate rapid growth and that competition with managerial peers drives top performance. He set the vision to work by building a decentralised group of companies that today employs more than 95 000 people.

Joffe was born and educated in Johannesburg and graduated as a chartered accountant in 1971. His first independent business venture was in the animal feed market. He built the business, sold it and initially ‘retired’ to the United States aged 32.

Joffe returned to South Africa in 1983 and consulted for Standard Merchant Bank’s corporate finance division before joining W&A. In November, 1988 Brian Joffe gained control of the ICLEF cash shell. The name was changed to the Bid Corporation and The Bidvest Group Limited was listed.

The rest is JSE history…

We value your privacy

Our Privacy Policy has been updated to reflect the new GDPR rules from the 25th of May 2018.

Personal information such as your name, address and email address are collected when you purchase something from our store, as normal part of the buying and selling process. Such data are kept strictly private. Transactions are processed via third party companies such as Stripe and PayPal. We store no credit card details.

Our website may occasionally use cookies serving targeted advertising services such as AdRoll which provides an easy permanent opt-out options for ads you no longer want to see.

Our website may occasionally use cookies serving targeted advertising services such as AdRoll which provides an easy permanent opt-out options for ads you no longer want to see.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google